Privacy Policy

1. All personal data you provide during our cooperation is considered confidential and will be treated in accordance with applicable data protection legislation, in particular Regulation (EU) 2016/679 of the European Parliament and of the Council (General Data Protection Regulation – GDPR).

2. The controller of your personal data is:

• Stanislav Lukášek – Activefishing.cz
• Registered office: Týnišťská 109, 503 46 Třebechovice pod Orebem
• Company ID (IČ): 03187641
• VAT ID (DIČ): CZ8305023463
• Email: info@activefishing.cz
• Phone: +420 734 459 948

3. We process your personal data for the following purposes:

• fulfilling a purchase contract (processing your orders, delivery, communication, invoicing),
• fulfilling legal obligations (e.g. accounting and tax laws),
• marketing purposes – sending commercial messages regarding similar products, unless you opt out,
• managing your customer account (if registered),
• handling complaints and exercising rights from defective performance.

4. The legal bases for processing your data are:

• the performance of a contract,
• fulfilment of legal obligations,
• your consent (for optional marketing communication),
• our legitimate interest (e.g. direct marketing for existing customers).

5. We store personal data only for the time necessary for the purpose of processing, or as required by law (e.g. accounting documents for 10 years).

6. We may transfer your data to third parties such as:

• transport and logistics companies,
• payment service providers,
• providers of marketing and IT services,
• public authorities if legally required.

7. You have the following rights regarding your personal data:

• right to access your data,
• right to rectification,
• right to erasure (“right to be forgotten”),
• right to restriction of processing,
• right to data portability,
• right to object to processing,
• right to lodge a complaint with the Data Protection Authority.

8. You may exercise your rights or submit inquiries by email to info@activefishing.cz.

9. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us directly.

10. We do not use personal data for automated decision-making or profiling.

This Privacy Policy is effective from 1 September 2022.